Meeting coaching


You’ve got your policy ask, you’re scheduling a meeting with government. You need to make the most of it.

You don’t need a lobbyist. You need a coach and a plan.

What good preparation changes:

Take charge of the conversation

The leaders you're meeting have prepared notes and preset messages. Without your own plan, you're reacting to their agenda.

We've been on the other side of the table. We know how officials see advocates,  and how to shift preconceptions before they harden into positions.

Anticipate their perspective

Anticipating hard questions makes your policy positions clearer and more practical.

Sharpen your ask

Advocates who are prepared can relax and be authentic.

Build relationships that last

What you get

1. Intake

  • Submit a quick intake form, and we’ll be in touch within 1-2 business days to ask clarifying questions or else get started on working together.

  • From there, we’ll schedule an intake meeting at your earliest convenience.

  • This meeting will focus on your goals, experience level, and where your current government advocacy work feels stuck or challenging.

  • We review your outreach plans, meeting materials, advocacy positions, and any relevant history with the files and decision-makers you're targeting.

2. Plan assessment and tailored tactics

  • Written plan assessment: strengths, weaknesses, and specific actions to strengthen your approach.

  • Advice and insight on how your audience is likely to view your organization — including what they won't understand unless you tell them.

  • Tactical advice on how to use meeting structure, tone, and style of communications to build relationships and make your recommendations memorable and actionable. 

  • A live prep session practising key messages, anticipating questions, and rehearsing how to navigate the room.

  • Available for individuals or teams, calibrated to your group's experience and the stakes of the meetings ahead.

  • Built for real dialogue, meaning you leave ready for a genuine conversation, not just talking points.

3. Coaching session

Who is this for?

  • Organizations expanding their public policy reach beyond their usual government partners

  • Organizations early in building a direct-to-government advocacy practice, with a public policy goal in mind

  • Organizations seeing diminishing returns on existing GR or lobbying activity

  • Non-profits, associations, and businesses with a policy stake — but no dedicated GR team

Ready to get started?

Get started

Investment:

$2,500

What's included:

  • Intake meeting

  • Plan assessment brief

  • Virtual coaching session

The right plan makes you 

your own best advocate.

Springboard Policy works with non-profits, associations, and businesses who want to advocate effectively for positive public policy change, without hiring a full-time lobbyist. We bring the expertise; you bring the cause.